Drybar Sweet 16 Birthday Sale
This campaign celebrates Drybar’s 16th Anniversary by blending the high-energy nostalgia of a classic American "Sweet 16" party with a sophisticated, modern brand aesthetic. The goal was to transform a chronological milestone into a cultural "moment" that resonates with both long-time fans and new customers.
I lead the creative and execution of the campaign across DTC, Social, Email, and web. I art directed the video and photoshoot with a social first mindset. The result was a low-fi authentic product focused content.
