Calyx brand identity and website design
At Grove Marketing we established a new brand for Claridge in order to distinguish their two main client bases. Their main products are professional whiteboards and Calyx features products that are geared towards interior designers when they are planning a space. As the lead designer on the identity system and website design, I lead the client through concepts to completion along with brand guidelines.
The creative direction
The creative process is just that: a process. It evolves over time, as layers of ideas are overlapped and combined, creating a sum greater than its parts. But collaboration cannot occur in a vacuum. The right space creates the right mindset for creativity. As designers build mood boards to express the spirit of a project, we create spaces that foster inspiration. We see warm environments waiting for the spark of humanity to bring them to life. We see people coming together to collaborate and share. We see room for big ideas and small details. And we do it in a sophisticated style that can be dialed up for storytelling or down to let products take center stage. We invite the viewer to come create with us.
https://www.calyxbyclaridge.com
