Imagine Chocolate
Taking the lead to excite the team for a self promo piece at Motiv, the concept came from finding a craft chocolate company (Somerville Chocolates) owned and operated by one guy named Eric. Working with him, we created handcrafted chocolate along with unique branding and design.
Making the branding formula of Origin + Flavor + Whimsy = Imagine Chocolate, each designer took on their own bar flavor (my flavor was “Holy Smokes”) and added their own style. We gave each bar a clever name, developed stunning wrappers and spent late nights in the office carefully packaging each bar by hand. At last, the assortment was presented with a note to the recipient—encouraging them to share the chocolate-tasting experience with their colleagues and imagine what’s possible in the year ahead. Imagine what can be.
