Branding Identity and marketing campaigns for GSB
Gorham Savings Bank, is a respected Maine-based bank known for its commitment to community and personalized banking services. In collaboration with my team at Grove, we transformed the identity of GSB with a new logo design, layouts, and photography. The new logo and identity is about optimism and starting your day fresh. Maine is the first state to have the sunrise in the US and the logo and identity play off of the visual arch of a sunrise. As a lead creative I initiated many extensions of the brand for various campaigns and communications for both print and digital. I also helped Art Direct a photoshoot and was onsite for filming the commercial spot to highlight the new brand.
