Drinkworks, Classic Collection
Drinkworks Home Bar by Keurig, is a pod based appliance that makes cocktails, beer and more. At Motiv, I was a lead designer of the team to design the drink canisters, appliance box, appliance guides, and drink coasters. This was such a unique opportunity to help brand and establish an identity system with a brand new company.
The drink canisters, featured here, were especially fun to be apart of. Designing the unique illustrations surrounding the typography of each drink, was the kind of details that every designer finds creative joy in. The design was inspired by the nuances and details found in the liquor category. The textures of the overcap tab, the paper lid, and the foil stamped illustrations, all helped to elevate and distinguish the brand.
