Samsung Techwin, Ad Campaign

Samsung Techwin recently merged with Hanwha and Monk was tasked with strengthening the branding while also including the new acquisition. 

I was the lead designer for the design and layout of the advertising material in a collaborative effort with the Creative Director. The framing angles are a graphic treatment that demonstrate we are capturing information that is most pertinent. They allude to both a camera focusing and a bold certainty. I also led the art direction for the product shots with lighting and post production.